Few women and few applicants under 30 join the ranks of truck drivers. What can be done to improve the image of this important role in the produce chain asks Jennifer Morris. 

Transportation columnist Jennifer Morris investigates the challenges of the last mile.As Marcia Woods,CEO of FreshSpoke says, "Retailers and restaurants are eager to provide their customers with more local food options but conventional distribution doesn't work for local food because it's not designed for the size of these orders which is by the case, not the skid.” 

It is more and more common that customers request several pallets a couple times a week rather than a full load of product once every couple weeks. Product is fresher for better end-user experience as well as space is saved with leaner inventory.

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