Here are some of the questions to ask when developing a more in-depth understanding of who is buying your produce.
Columnist Peter Chapman underlines the vastness of Canada’s three territories and the hurdles in delivering produce.
From the dense urban core of Vancouver to the sparsely populated areas of Vancouver Island, there’s a lot of diversity to discover in British Columbia’s retail market.
Retail columnist Peter Chapman points out that provincial population growth in Alberta is highest among Canadian provinces and double the national average.
Saskatchewan: one of the most homogenous markets in Canada
In Manitoba, Winnipeg is home to more than 50 per cent of the population. The next largest population centre Brandon, has less than five per cent of Manitoba residents. This widely dispersed population poses a challenge for food retailers.
Ontario is home to 38 per cent of Canadians with more than 13 million consumers. This complex marketplace holds opportunities and challenges.
This month we will continue our tour across the country with a visit to Quebec.
As we continue to explore the different markets for your products we will focus on Atlantic Canada. This market has some unique characteristics, as they all do.
We are starting to explore the different markets in our food distribution network, starting with the biggest market: the entire country. There are only a handful of retailers who really treat Canada as a market. They are: Walmart, Costco and Whole Foods. We do have other national retailers such as Loblaw and Sobeys however they still operate regions such as Quebec separately.