One of the trends to watch is plant-based protein. The Beyond Meat Burger is one example.
When you understand why consumers buy, then it’s easier to deliver to the sweet spot.
Peter Chapman recommends questioning the status quo every year.If the answers do not change, then keep on going. But when there are shifts, adapt and keep your customer informed as well.
Here are some of the questions to ask when developing a more in-depth understanding of who is buying your produce.
Columnist Peter Chapman underlines the vastness of Canada’s three territories and the hurdles in delivering produce.
From the dense urban core of Vancouver to the sparsely populated areas of Vancouver Island, there’s a lot of diversity to discover in British Columbia’s retail market.
Retail columnist Peter Chapman points out that provincial population growth in Alberta is highest among Canadian provinces and double the national average.
Saskatchewan: one of the most homogenous markets in Canada
In Manitoba, Winnipeg is home to more than 50 per cent of the population. The next largest population centre Brandon, has less than five per cent of Manitoba residents. This widely dispersed population poses a challenge for food retailers.
Ontario is home to 38 per cent of Canadians with more than 13 million consumers. This complex marketplace holds opportunities and challenges.