140 characters to go wrong…or right

Social media can be a fickle minefield. Anybody who has spent a decent amount of time on the internet will have come across a twitter feud or comment battles on articles. But in spite of those with bad intentions, there is a lot of good in that world.


People find their information online now, from searching for local restaurants to up-to-the-minute news and weather to who that actress was in that movie. Social media is a way to get a brand in front of people without having to pay for print ads, billboards, or TV commercials.


A well-crafted online presence can be as memorable as an epic Superbowl commercial. It’s a delicate balancing act – post often enough to stay in people’s minds but not so much to be annoying. I, for one, do not claim to be any sort of expert.


My initial attempts at posting with the Holland Marsh Growers’ Association Twitter and Facebook accounts were akin to approaching the first ice on water in winter: very careful, very slowly, and with a lot of steady breathing.


Posting recipes shouldn’t have been that complicated. But with time comes practice. It became easier to determine what was ‘on brand’ (or, what paired well with the Association’s goals) or what would be helpful to the members or followers.


When the 2016 Bell Let’s Talk campaign came around, I knew something should go up. Mental health issues affect everyone to some degree and it’s simple to participate – just tweet on the day and 5 cents is donated to the fund. The question was how to do it properly (i.e. on brand). Again, not an expert.


People asked how I came up with what I did, but the truth is, it just popped out. Some days it takes a while to formulate what I intend to say and it can be hours of mulling it over. This one wrote itself: Onions should make you cry. Mental health shouldn't. #BellLetsTaIk


My take on social media? It’s not going away and it can be an incredibly useful tool.  It’s not going to stop me from taking a moment to drill a test hole near the shore each time before venturing out into new territory.


Publish date: 
Wednesday, April 6, 2016

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