Exhibition space is sold out for the 10th anniversary of Asia Fruit Logistica, ready to open September 7-9. By the numbers, there are 644 exhibitors from 37 countries showcasing products and services. Twenty-three countries are hosting pavilions.
Marketers will be curious about the current status of China with its economic slowdown. Youchi Kuo, who leads Boston Consulting Group’s China Center for Customer Insight will share her perspective. The consultancy published a seminal report in January 2016 called: The New China Playbook: Young, Affluent and E-savvy Consumers will Fuel Growth.
That report counsels produce companies to more strategically target income segments, product categories and retail channels. Rapid shifts in the nature of Chinese consumption are underway. The most potent trend is the rise of e-commerce, particularly among the young generation.
China’s “slowdown” translates to annual growth of 6.5 per cent.