From humble beginnings, the BC Fresh vegetable warehouse distributor now sells 200 million pounds of produce annually. Its recent move into expanded facilities increases its capacity by 80 per cent, from 1100 to 1900 pallets and from 10 to 16 loading bays. Murray Driedger is the president and CEO, and has been with BC Fresh since 2007.
A story in the October edition of Country Life in BC says that while potatoes remain the company’s core business, it also markets Brussels sprouts, broccoli, beans, beets, turnips, sweet corn, shallots, squash and onions. They plan to add several new lines next year. Most of their market is in western Canada, but they ship as far east as Ontario and south to Texas and California.
The article goes on to say that first and first and foremost, BC Fresh sells BC-grown produce under its BC Fresh label. When the local supply is exhausted, it sources product from other western provinces and even the U.S., if necessary. Product sourced from outside B.C. is sold under the Best Fresh label.
The new facilities are expected to serve the company for the next decade. But just in case, they bought the adjacent land parcel for expansion, if and when it’s needed.