Guests to Brock University’s Cuvee weekend, March 23, 2019 in Niagara Falls, will enjoy VQA wines and food just a little bit more this year with a new app that enhances their wine tasting experience.
The university’s Cool Climate Oenology and Viticulture Institute, which is sponsoring the event, has teamed up with HoloEducate, an ‘augmented reality’ company founded by students from Brock.
Guests can download the free LifeAR app before and during the Grand Tasting and then use their phones to scan the large wine bottles found in the middle of each wine station. They’ll be able to see a list of the wineries, which wines they’re pouring and even purchase those wines immediately online.
“It will be a unique and fun experience for our guests at this year’s event, allowing them to experience Cuvée like never before,” said Barb Tatarnic, Cuvée manager. The app can also be used before the event to scan the Cuvée logo to view a video of last year’s celebration.
At the Grand Tasting, guests will enjoy culinary delights from celebrated local chefs at live cooking stations and wines from 48 of Ontario’s top winemakers, who will present two of their favourite wines.The Grand Tasting is followed by the Après Cuvée after party, which features live music from the Associates, Icewine, sparkling wine, cider and local craft beer.
Nearly 900 people attended last year’s Cuvée Grand Tasting, with proceeds supporting scholarships for Brock’s Oenology and Viticulture students, as well as grape and wine industry-driven research initiatives at CCOVI.
For more information, or to register, go to cuvee.ca/tickets.
Source: Brock University’s Cool Climate and Oenology Viticulture Institute, Feb. 12, 2019 news release