After more than 20 years of research and education for Ontario grape-growing and wine making, Brock University is expanding its professional development offerings to include programming from the university’s Goodman School of Business.
Topics include an overview of wines and Canadian vineyards; understanding wine markets and legislation; international wine logistics and operations; financial analysis for the wine industry; wine marketing and brand building; wine and spirits supply change management; direct-to-consumer sales and retail management; and turning a wine business concept into reality.
A new Wine Business Management Certificate will be delivered beginning this spring by industry leaders and top scholars to help industry personnel take a forward-thinking approach to managing of wine-related businesses.
“We’ve been successful in this region developing winemakers, and we now have an abundance of winemakers ready to lead, manage, market and strategically place their wineries” said Goodman dean, Andrew Gaudes.
The business school worked with Brock’s Cool Climate Oenology and Viticulture Institute (CCOVI) to establish the program. CCOVI, an internationally recognized research base, has for decades been providing professional development courses for the industry, as well as continuing education opportunities for wine enthusiasts.
The new program will be instructed by leading business scholars from Goodman as well as other recognized Canadian and global institutions. This academic knowledge will be paired with the expertise of such industry leaders as Ontario wine industry pioneer Donald Ziraldo, and Greg Berti, vice-president global markets and industry relations at Andrew Peller Limited.
For more information, visit the Goodman School of Business website.
Source: Brock University, March 21, 2019 news release