Canada Pavilion Program

Looking to expand sales beyond North America?  Agriculture and Agri-Food Canada (AAFC) has announced the launch of its new Canada Pavilion Program.


As part of the five-year, $3 billion Canadian Agricultural Partnership (CAP), the Canada Pavilion Program will make trade show participation easier at the world’s premier food and beverage events.


Set to launch in May 2018, the program will simplify access to the AAFC’s flagship trade shows, and provide trade show event participants with financial support and greater flexibility.The program will prioritize small- and medium-size exporters, placing an emphasis on new-to-market and innovative products. Recruitment will involve various levels of government, trade associations and other trade networks, to ensure the program is available to all export-ready companies across Canada.


The Canada Pavilion Program will support the following trade shows:

1. Salon International de l’Alimentation (SIAL) – Paris, France – October 21-25, 2018

2. Food & Hotel China (FHC) – Shanghai, China – November 13-15, 2018

3. Gulfood – Dubai, UAE – February 2019

4. FoodEx Japan – Chiba, Japan – March 2019

5. ANUGA – Cologne Germany – October 5-9, 2019

6. Food & Hotel Asia (FHA) – April 2019

7. Seoul Food & Hotel (SFH) – Goyang, South Korea – May 2019


For more information on the Canada Pavilion Program, visit or email

If latest news: 
Check if it is latest news (for "Latest News" page)
Publish date: 
Friday, February 23, 2018

Click to leave a comment

For security purposes, please confirm you are not a robot!


Mastronardi expands into Ohio

Greenhouse giant Mastronardi Produce is expanding into the U.S. The company will operate a state-of-the-art 20-acre greenhouse facility in Wapakoneta, Ohio. This will be the company’s sixth location. 

Bolstering Canada’s grape & wine sector

Federal ag minister Lawrence MacAulay was accompanied by Kelowna Lake Country MP Stephen Furh to make further announcements regarding funding to the Canadian Grapevine Certification Network at the Canadian Vintners Association’s AGM.


Imagine a world without potatoes

The International Potato Center (CIP) announced the “Imagine a World without Potatoes” campaign at the 10th World Potato Congress. A marketing specialist framed the campaign as follows: The problem is not that the potato fails to inspire, but that we take it for granted. 

Maersk Line to Montreal

Maersk Line, the world's largest shipping company, is expanding its product portfolio between Europe's Mediterranean region and Canada. The first sailing arrives in Montreal on July 19. 

Romaine lettuce story not over

The harvest season for romaine lettuce ended April 16 in Yuma, Arizona, but contamination with E. coli has caused five deaths and 197 illnesses. As the Centers for Disease Control and Prevention reports, the toll equals the spinach tragedy of 2006.