For the 45th time, U.S. based publication The Packer has honoured a Canadian Produce Person of the Year. Murray Driediger, BC Fresh president and CEO, received the award at the Canadian Produce Marketing Association (CPMA) convention and trade show. It was timely recognition of 40 years in the industry and his chairing of the signature event in Vancouver under the theme “Fire and Ice.”
Driediger started out on his family’s berry farm near Langley, BC at the tender age of 19. His passion for produce was evident early on as he expanded the family business with a cooler that proved seminal for the future. In 1997, he sold his shares in the berry business and became general manager of the BC Vegetable Marketing Commission. During these years, he has been a third-time director of the CPMA as well as a director to the Canadian Horticultural Council.
In 2017, the BC Produce Marketing Association lauded him as Produce Person of the Year.
Never satisfied to sit on his laurels, the BC Fresh organization – consisting of 30 farm families – is moving into a new 55,000 square-foot facility in May.