British Columbia’s wineries have renamed their trade organization: Wine Growers BC. The new name reinforces their relationship with primary grape growers.
The name change was passed at the virtual meeting of the BC Wine Institute to synchronize with the national organization: Wine Growers Canada.
The mission is unchanged – to promote wines made entirely from BC grapes. Wine Growers BC will continue working with BC Grape Growers Association and the BC Wine Grape Council on issues of common interest.
Source: Country Life in BC