The highly prized Asian market of Japan is opening its market to more British Columbia fresh cherries. Federal ag minister Lawrence MacAulay and MP for Kelowna-Lake Country, Stephen Fuhr, announced improved market access on August 24.
"The BC Cherry Association is extremely pleased that efforts from government and industry have secured access to the Japanese market for Canadian cherries,” said Suhkpaul Bal, president, BC Cherry Association. “Our growers and industry partners look forward to building long-lasting relationships with Japanese customers and cannot wait to see cherries branded with the maple leaf in stores across Japan."
In 2017, Japan imported more than $62.7 million (CAD) of fresh cherries from around the world. Canadian growers estimate the potential to sell $8 million in this market.
Once the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) enters into force, Canadian agriculture and agri-food exports will benefit from preferential access to key Asian markets, including Japan. Through the CPTPP, Japan's tariffs of 8.5 per cent on fresh cherries will be eliminated over five years from entry into force.
Japan was Canada’s third-largest market for agri-food and seafood with exports of $4.5 billion in 2017.
Source: Agriculture and Agri-Food Canada August 24, 2018 news release