Crystal Mackay launches Loft32

Agrifood leader Crystal Mackay has announced a new communications venture, Loft32, based in Guelph, Ontario. She is well-known in farming and food circles for her work as the inaugural CEO of Farm & Food Care Canada/Ontario, and more recently the Canadian Centre for Food Integrity.


Loft32 is comprised of a network of professionals with deep backgrounds in agriculture, food, business and strategic communications. Services will comprise: 

  •  - Strategic communications - speaking, training, facilitating
  •  - Project management and support 
  •  - Agriculture and food expertise 


“The best way to elevate businesses and the sector is by elevating people,” Mackay stated.  “Loft32 will help inspire, engage and equip the good people in agriculture and food with the communications tools and expertise to do better.”


Joining Mackay is journalist Maggie Van Camp, with a background of journalism, farming and business leadership. 


“For agriculture and food to be truly successful in the future, there needs to be more collaboration on many levels, across companies and sectors,” says Van Camp. “The Loft32 business model is built to foster collaboration by bringing great people and expertise together to encourage new thinking, develop skills and strategies, and solve problems for successful outcomes.”


The Loft32 Speakers Bureau, the first service available, features dynamic and well-recognized speakers in agriculture and food in North America.  The Speakers Bureau, along with training and project team networks, will continue to be populated with new colleagues who fit the Loft32 business model.

Visit to find out more.



Source:  Loft32 June 6, 2019 news release

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Publish date: 
Saturday, June 8, 2019

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