On June 11, the Canadian produce industry came together to deliver a huge ‘thank you’ to frontline workers in the Vancouver area. More than 500 Half Your Plate shopping bags filled with fresh fruits and vegetables were distributed by the British Columbia Produce Marketing Association (BCPMA) and their volunteers.
The initiative was supported by produce donations and logistical support from 25 CPMA and BCPMA members. CPMA thanks the staff at Fresh Direct Produce for contributing their time to assemble and deliver the bags to show care to careworkers.
CPMA is aiming to replicate this initial pilot program in the coming weeks and months in various areas across Canada.
Source: Canadian Produce Marketing Association June 19, 2020