Digital intelligence

The BASF Crop Protection division has signed an agreement to acquire ZedX Inc., a leader in the development of digital agricultural intelligence. Headquartered in Bellefonte, Pennsylvania, ZedX's expertise lies in the development of agronomic weather, crop, and pest models that rapidly translate data into insights for more efficient agricultural production.

 

With this planned acquisition, BASF strengthens its digital farming footprint and further invests in helping growers take advantage of big data generated in farming and beyond. 

 

"Growers are embracing cutting-edge technology and tools that can help them increase crop yields," said Scott Kay, vice president, crop protection, BASF North America. "ZedX's innovative platforms and strong intelligence capabilities will not only enhance our current digital services, but will also provide growers with critical data to successfully manage their operations."

 

Joe Russo, ZedX's founder and president, pointed out that during a three-year collaboration, the partnership has already shown great results. "Our modeling expertise, coupled with BASF's knowledge of chemistry, has truly benefited growers and agriculture in general. For example, we developed a model that gave the right window of application for a BASF herbicide based on important weather and environmental conditions."

 

Weather conditions, soil temperature, wind speed – all of these factors can influence the performance of crop protection products. By acquiring ZedX, BASF will be able to help farmers use their resources more efficiently and sustainably. Additionally, the ZedX acquisition further complements BASF's digital farming portfolio which includes Maglis and Compass Grower Advanced. Maglis is an online platform that connects technology, data and people in a smarter way. It offers a range of integrated and intuitive tools that guide farmers from planning and planting to harvest. 

 

The acquisition is expected to be completed within four weeks. Products and solutions from ZedX will soon be available to all key markets. Financial details of the deal were not disclosed.

 

Source:  BASF April 26, 2017 news release. 

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Publish date: 
Sunday, April 30, 2017

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