Expanding the greenhouse strawberry category

Mastronardi Produce has expanded its WOW line of greenhouse-grown strawberries with three uniquely different strawberry offerings: dreamberry, pearberry, and lolliberry.


“My vision is to do exactly what we did in the tomato, pepper and cucumber world, and horizontally expand the berry market,” shares Paul Mastronardi, president and CEO of Mastronardi Produce. “I believe that consumers will search for these berries by name, much like when we introduced the world’s first branded tomato, Campari. I want to give consumers choices and give them the opportunity to purchase many different types of strawberries that each have totally different tastes and can please different palates.”


Each of the strawberries in the WOW berry lineup have uniquely different flavours, shape, and attributes. The dreamberry offers a true, classic strawberry taste with a perfect balance of acidity and sweetness and a bright red coloir. The pearberry, a beautiful light pink strawberry, offers notes of pear and tart apple, and lolliberry, the sweetest of the three offerings, has low acidity and high sugar levels, making it a perfect snack. 


The new premium strawberries are exclusive to the company and grown in high-tech greenhouses, with availability throughout the winter months. 



Source: Mastronardi Produce October 7, 2020 news release

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Publish date: 
Thursday, October 8, 2020

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