VegPro International, a major Quebec-based produce business, has launched its most popular Fresh Attitude prewashed baby lettuces and salad kits in major western Canadian retailers. The lettuces and salad kits are grown in the Okanagan Valley in season, and packed locally year-round.
The company purchased 700 acres in the North Okanagan and are leasing parcels of nearby organic certified land to bring fresh produce to stores in the area. They’ve also built a state-of-the-art 70,000 square foot product washing and packing facility in Coldstream, B.C.
"We believe proximity to our fields and operations translates into tangible gains for our customers such as greater ability to adjust to their inventory needs," said Luc Prévost, executive vice president, sales and marketing.
VegPro is building on its vertically integrated business model which has proven successful in eastern Canada and the U.S. Fresh Attitude represents 68 per cent of national category growth, and plans to continue introducing new products to grocery shelves.
VegPro International Inc. was founded in 1998 and is the largest vegetable producer in Canada, according to the company’s website.
Source: VegPro.com February 8, 2019 website