It may sound counter-intuitive, but a lot of Canadians from the produce industry are going to Europe to sell to Asia.
Fruit Logistica kicks off February 7-9 in Berlin, Germany. And three provinces – British Columbia, Quebec and Prince Edward Island – will have a significant presence with support from the Embassy of Canada.
One reason for going is the promise of the free-trade agreement between Canada and the EU which came into force last September. However, Berlin is host to a global show attracting 75,000 visitors from 120 countries. British Columbia has a lot to gain with its increasing exports of blueberries, cherries and tender fruits to the Pacific Rim. Quebec is a global supplier of cranberries and wild blueberries. And Prince Edward Island has plenty to talk about as spud capital of Canada.
One of the show’s highlights is the Innovation Award. This year, 10 entries have been selected from 70 submissions. One of them is the Adora tomato from HM Clause, Spain. It’s a firm, dark brown tomato with an intense sweet-sour taste that boasts excellent shelf life.
It’s a trade show like no other, brimming with products, packaging and equipment. The educational program brings together produce experts from around the world. For more information, go to: www.fruitlogistica.com.