Global business

Individually quick frozen strawberries were on offer at the recent SIAL Toronto trade show from senior managing director, Emad Said and his Japanese assistant.

Quick-frozen, diced strawberries from Egypt are available in Canada. At least, that’s the hope of Emad Said when he leaves SIAL Toronto, North America’s largest food innovation trade show, held May 2-4, 2017.


A freezer full of stunningly perfect strawberries are a feast for the eyes in any form imaginable:  half-cut, dice-cut, quarter-cut, sliced and whole.


“We can do amazing things with drip irrigation in the desert,” he says. “And with Japanese individual-quick freeze technology, we can freeze the berry in three minutes. Our process means that when the berry thaws, there is no juice trail.”


That’s a benefit for food processors who want to source berries as ingredients in smoothies, yogurts and confectionary products.   


Strangely enough, while the company is based in Giza, Egypt, its name is Japan Food Solutions S.A.E. – a testament to the collaborative partnerships around the world. According to the company website, Japanese interests own 70 per cent of the company and the products have been developed for the Japanese market. For more information, go to:

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Publish date: 
Friday, May 5, 2017

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