Lakeside Produce Inc. issued a news release Oct. 11, 2018 announcing it would be unveiling a complete company rebranding - starting with its logo - at the PMA Fresh Summit Tradeshow on Oct. 19,, 2018. Lakeside said its new logo and brand guidelines represent their core brand identity: simplicity, innocence, honesty, and approachability. The colorful new logo is iconographic, a characteristic which gives it broad appeal.
Lakeside went on to say that with the company’s rapid expansion across North America, especially over the last 3 years, broad appeal has become incredibly important. “Our brand is a critical asset when we are looking for the right partner for the network” said Robert Najm, V.P. of Global Sales and Marketing. “It’s a critical asset when we are working to add new customers, or recruiting new talent.” Other new brand assets to enhance the company’s online presence include product photography, videos, and logo animations.
Lakeside is a Canadian-based, family-owned company that has been in business for more than 75 years. It produces hot house fruits and vegetables at its facilities in Ontario, Michigan, and Texas.