Lakeside Produce is rebranding

Chris Cervini

Lakeside Produce Inc. issued a news release Oct. 11, 2018 announcing it would be unveiling a complete company rebranding - starting with its logo - at the PMA Fresh Summit Tradeshow on Oct. 19,, 2018. Lakeside said its new logo and brand guidelines represent their core brand identity: simplicity, innocence, honesty, and approachability. The colorful new logo is iconographic, a characteristic which gives it broad appeal.

 

Lakeside went on to say that with the company’s rapid expansion across North America, especially over the last 3 years, broad appeal has become incredibly important. “Our brand is a critical asset when we are looking for the right partner for the network” said Robert Najm, V.P. of Global Sales and Marketing. “It’s a critical asset when we are working to add new customers, or recruiting new talent.” Other new brand assets to enhance the company’s online presence include product photography, videos, and logo animations.

 

Lakeside is a Canadian-based, family-owned company that has been in business for more than 75 years.  It produces hot house fruits and vegetables at its facilities in Ontario, Michigan, and Texas. 

 

Sources: lakesideproduce.com

If latest news: 
Check if it is latest news (for "Latest News" page)
Publish date: 
Friday, October 12, 2018

Click to leave a comment

CAPTCHA
For security purposes, please confirm you are not a robot!

RELATED NEWS

Canadian Agricultural Hall of Fame 2020 inductees named

Jay Bradshaw, former president of Syngenta Canada, is one of the four inductees. The ceremony will be delayed until November 2021. 

United Fresh names best in show virtual exhibit booths

Canadians won two of the six booth awards at the United Fresh LIVE! show. Best Overall Booth was won by greenhouse grower Sunset/Mastronardi Produce Ltd., Kingsville, Ontario. Best FreshMKT Booth was won by Pure Flavor – Pure Hothouse Foods, Inc. Leamington, Ontario. 

Davis Yung champions initiative for frontline workers

Davis Yung, the new chair of the Canadian Produce Marketing Association (CPMA), has hit the ground running, spearheading a new initiative to deliver produce to frontline workers. 500 shopping bags, brimming with produce, recognize their thankless work throughout the pandemic thus far.

Davis Yung to chair 2020-21 CPMA board of directors

Just like the industry itself, Davis Yung brings a dynamic leadership style to the Canadian Produce Marketing Association. Its diverse membership is comprised of every segment of the produce industry supply chain which is responsible for 90 per cent of the fresh fruit and vegetable sales in Canada. 

Virtual New Product Showcase awards announced

The Virtual New Product Showcase honours four product categories: the organic product award, packaging innovation award, best snackable product and best new product award. The Little Potato Company’s Easy Sides won best new product.