Lakeside Produce is rebranding

Chris Cervini

Lakeside Produce Inc. issued a news release Oct. 11, 2018 announcing it would be unveiling a complete company rebranding - starting with its logo - at the PMA Fresh Summit Tradeshow on Oct. 19,, 2018. Lakeside said its new logo and brand guidelines represent their core brand identity: simplicity, innocence, honesty, and approachability. The colorful new logo is iconographic, a characteristic which gives it broad appeal.

 

Lakeside went on to say that with the company’s rapid expansion across North America, especially over the last 3 years, broad appeal has become incredibly important. “Our brand is a critical asset when we are looking for the right partner for the network” said Robert Najm, V.P. of Global Sales and Marketing. “It’s a critical asset when we are working to add new customers, or recruiting new talent.” Other new brand assets to enhance the company’s online presence include product photography, videos, and logo animations.

 

Lakeside is a Canadian-based, family-owned company that has been in business for more than 75 years.  It produces hot house fruits and vegetables at its facilities in Ontario, Michigan, and Texas. 

 

Sources: lakesideproduce.com

If latest news: 
Check if it is latest news (for "Latest News" page)
Publish date: 
Friday, October 12, 2018

Click to leave a comment

CAPTCHA
For security purposes, please confirm you are not a robot!

RELATED NEWS

Dr. Jim Brandle resigns

A tireless leader, Dr. Jim Brandle, CEO of Vineland Research and Innovation Centre, resigns effective November 9. He’s been in the role since the start-up in 2007. 

2018 Mind to Market award

This ‘fruitful’ research collaboration between Moyers Apple Products and Prof. Keith Warriner produced a method to inactivate pathogens on apples that was more effective and product-friendly than washing. Implementing the proactive measure also increased market share.

Industry Builder Award

The Ontario Greenhouse Vegetable Growers has recognized the efforts of Ken Forth, chair of several labour committees and organizations, for his untiring work. He’s the 2018 recipient of the Industry Builder Award. 

Quebec has new ag minister

Quebec’s new agriculture minister, André Lamontagne is one of 26 cabinet ministers sworn in October 18 under a Coalition Avenir Quebec premier. 

Welcome Robyn Meerveld

The popularity of “Fresh News from The Grower” with almost 3,000 readers every Monday morning has resulted in a new hire. Robyn Meerveld has joined The Grower team as assistant editor.