Under the umbrella of Mastronardi Produce, the SUNSET brand will be using 100 per cent reusable, recyclable or compostable packaging for all fruits and vegetables by 2025.
A decade ago, the Kingsville, Ontario-based company introduced top seal to the industry, resulting in a 20 per cent reduction of materials. But the consumer landscape keeps evolving.
The company will unveil its full line of CARES sustainable packaging October 17-19 at the Produce Marketing Association’s Fresh Summit in Anaheim, California. This range of earth-friendly options includes fully recyclable paperboard packages and SUNSET Backyard Compostable packaging, which empowers consumers make a difference in their own backyards.
“We’re looking at implementing these new sustainable packaging options where they will have the most impact,” says Paul Mastronardi, president and CEO. “For our new Backyard Compostable packaging program, we’re anticipating over a million-unit annual reduction in plastic.”
Mastronardi Produce is also working on innovative, plastic-free paperboard packaging that will replace millions of flow-wrapped packages with a more environmentally friendly solution. And within 12 months, testing will commence on unique sustainable retail models that have the potential to revolutionize how consumers shop for snacking tomatoes.
“We recognize that there’s no easy, one-size-fits-all solution, which is why we’ve focused our development efforts across a broad range of offerings,” says Mastronardi. “Our creative packaging innovations ensure consumers don’t need to choose between flavour and sustainability. They can have both.”
Source: Sunset October 2, 2019 news release