A new brand and refreshed website for the BC Blueberry Council is just in time for the 2018 season. Created by Vancouver’s Watershed Communications Group, the Powered by Nature tagline speaks to all that the BC fruit has to offer.
Anju Gill, executive director of the BC Blueberry Council, says that the new concept showcases the importance of the province’s spectacular nature as an energizing force for all crops, especially the blueberry.
“BC’s rich soils and moderate climate create perfect growing conditions for our highbush blueberries,” she says. “Every berry grown and harvested by our more than 600 growers brings this energy and natural vitality to recipes, tables, kitchens and berry lovers in all of our major markets.”
The advertising campaign, which also includes radio promotions, social and traditional media, is a reminder that those who eat BC blueberries are themselves ‘powered by nature.’ Throughout the coming months, consumers will see the BC blueberries’ campaign powering everything from bike rides to yoga sessions.
With more than 80 years of blueberry-growing experience, the BC Blueberry Council represents more than 600 highbush growers. Combined, these growers have more than 11,000 hectares (27,000 acres) of highbush blueberries planted in order to meet growing demand. The BC Blueberry Council said it has a strong commitment to on-farm food safety and works diligently with blueberry growers and collaborates with packers and processors to ensure that BC blueberries meet the highest standards for food safety and quality.
To see the refreshed website, go to: www.bcblueberry.com.