A new yellow tomato-on-the-vine enters the market

Look for Lolli Bombs, a sweet-like-candy yellow tomato-on-the-vine. This is the fourth addition of on-the-vine snacking tomatoes introduced by Mastronardi Produce. 

 

“On-the-vine snacking tomatoes are the fastest growing snacking tomato segment, up 70 per cent year over year,” shares vice-president of sales Peppe Bonfiglio. “Our premium line of Bombs tomatoes is leading the category and we are thrilled to add another unique offering to our lineup that we know consumers are going to love.” 

 

Lolli Bombs, a yellow cherry tomato-on-the-vine is sweet like candy and the colour of sunshine, making them a super-sweet addition to the produce category. Consumers will be drawn to the vibrant and playful branding which reinforces the usage of these tomatoes as a healthy and flavourful snack. 

 

Source:  Mastronardi Produce October 13, 2020 news release

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Publish date: 
Tuesday, October 13, 2020

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