OFVGA’s exhibit will again be a popular stop at the 2018 Royal Agricultural Winter Fair, Nov. 2-11 at Exhibition Place, Toronto. You’ll find the large, market-style fresh fruit and vegetable display in the ‘Farm to Table Discovery Zone’ in Hall B, beside the giant vegetable collection.
Infographic posters and photos will highlight key industry stats, crops and technology, and video presentations give a behind-the-scenes look at what it takes to get fresh fruit and vegetables from farm to market.
Grower associations will rotate through the exhibit, beginning opening day with the Norfolk Fruit Growers’ Association, Ontario Apple Growers (Nov. 3-4), Ontario Potato Growers (Nov. 7) and Holland Marsh Growers (Nov. 8). They’ll be providing samples, recipes and educational materials.
Last year the associations drew in crowds of passersby, thanks to the magic of free samples. Collectively, they handed out 15,000 apples, 23,000 carrots, 3000 pears, and many more potatoes, mini cucumbers and grape and cherry tomatoes.
A key mandate of the Royal has always been public education, and this year’s announcement of the University of Guelph as a foundational partner supports the fair’s new ‘Get Agricultured’ campaign. It’s focuses on education and research about agriculture, food and sustainability.
The U of G and OMAFRA will mount a 2,700-square-foot exhibit highlighting agri-food research and careers. Look for innovative research such as designing drones to monitor crop pests and disease, and more effective use of pesticides. Those are messages that should resonate with both the public and an innovative industry such as Canada’s fruit and vegetable producer