Consumer research firm Nielsen’s Perishables Group reports that pre-chopped fruit and vegetables continue to rise in sales. In the U.S., sales of washed, chopped or bagged fresh produce are climbing at double the rate of whole fruits and vegetables. Families with kids and solo consumers lead the trend.
Sales of value-added fruits grew at a compound annual rate of 7.1 per cent from 2011 to 2015. Pre-chopped vegetables were even more popular at a growth rate of 8.7 per cent in that period. Sales growth for all produce grew 2.9 per cent in the same time frame.
Retailers report that consumers skewed towards convenience also add higher-priced items to their grocery list.