Many Canadian greenhouse operators and horticultural leaders will be attending the Produce Marketing Association’s (PMA) 2018 Fresh Summit convention and Expo, Oct. 18-20 in Orlando, Florida. The contingent will be eager to hear insights from Greg Williams, Wired magazine editor-in-chief. He is a leading authority on technology trends and impacts, and speaks on how businesses and brands can best prepare themselves for what’s coming next.
Williams will moderate a conversation with innovators about big new changes ahead - disruptors - that can lead to radically different ways of thinking and doing business. Likely disruptors for Canada’s horticulture industry are sure to include cannabis cultivation and artificial intelligence (A.I.).
This year’s trade expo is reported to be the largest ever, with more than 1,200 exhibitors. One of those exhibitors will be Pure Flavor based in Leamington, Ontario. According to Jamie Moracci president, Pure Flavor, the company will be launching seven new items at the trade show as well as touting a recent expansion to Georgia.
“Our brand strategy is to always go beyond the package; when it comes to bringing new products to market, we want to ensure that our customers have all the information they need to make the right purchasing decision,” said Chris Veillon, chief marketing officer. He explained that Pure Flavor develops in-depth product descriptions, multi-product recipes, performs nutritional testing, and develops an extensive variety of promotional content to support all of its products.