Four million copies of The Real Dirt on Farming booklet have now been distributed to Canadians from coast to coast. The Real Dirt on Farming, available in English and French, is a national publication produced by Farm & Food Care (FFC) as part of its mandate to answer consumers’ questions about food and farming and help Canadians connect with their food and the farmers that produce it.
The booklet addresses common questions and misconceptions about Canadian agriculture using both stories and science. It provides credible and accessible explanations of topics such as antibiotics, pesticides, food labelling, genetic engineering, animal welfare and animal housing, and urban agriculture. It also highlights the innovations that support our diverse food system, and shares personal experiences of farmers from coast to coast. The Real Dirt on Farming provides consumers with the tools and information to make informed choices about their food. This latest publication is the fourth edition since the project’s inception in 2006.
Christine Schoonderwoerd, chair of Farm & Food Care Ontario said, “The success of the booklet continues to please us. When we first produced the booklet more than a decade ago, we had no idea that the entire country’s agricultural community would adopt it as their own and help take on the monumental task of getting copies into the hands of people who want this information.”
Copies were also mailed to elected officials across Canada, registered dietitians, libraries, media, retail outlets and other target audiences. Additionally, the booklet is used as a resource for many post-secondary students in culinary arts and agribusiness programs. To read the latest issue, find out more about the project’s supporters and order copies go to www.RealDirtonFarming.ca.
Source: Farm& Food Care, May 28, 2018 news release