New Zealand’s apple industry is forecasting a record $700 million export apple crop for 2016, compared with last season’s bumper $630 million. These numbers reflect an increase of 105 per cent in only four years when the industry tallied $341 million.
That growth is supported by improvements in packhouses, cool storage, transport logistics and freight. The industry’s vertically integrated structure reflects advanced changes in orchard design, best management practices along with new club varieties with trademarked intellectual property.
Understanding the Asian market is key to export success. The industry expects to achieve $1 billion in exports earlier than the 2022 target.