Mastronardi Produce is betting that the snacking trend can be made healthier for the football fan. New football-shaped packaging has been introduced to North American retailers just in time for the big games in January. The container holds one pound of the Sunset-branded snacking tomatoes.
“Snacking and watching football go hand in hand,” said Sunset CEO Paul Mastronardi. “We wanted to offer tailgaters and TV viewers a fun way to bring healthy snacks to the party in a package that fits right into game day entertaining.”
The Flavor Bowl launch is also being supported with an on pack and digital contest where consumers are invited to enter to win a 75” Samsung 4K Ultra HD Smart TV or one of three tailgating prize packs including a Yeti Cooler, a Yeti Tumbler and a Sunset Stadium Blanket.
“We are very thrilled about bringing this limited edition Flavor Bowl football to our retail partners as it generates excitement in store and encourages impulse purchases in the produce aisle,” Mastronardi continued.
“This new concept is part of our commitment to provide retailers with limited edition products that will surprise and delight consumers while driving incremental growth to the category.”
Source: Sunset November 29, 2017 news release