Vineland Growers Coop and Norfolk Fruit Growers agree on apple marketing

 The Norfolk Fruit Growers’ Association apples are to be marketed exclusively by Vineland Growers’ Co-operative beginning in 2019, according to an agreement announced February 14, 2019.

 

Looking to build on more than 100 years of servicing its growers, Vineland Growers’ Co-operative Limited, Canada’s leading shippers of stone fruit, grapes and pears, has entered into a marketing agreement with The Norfolk Fruit Growers’ Association, one of Ontario’s premier apple packers.     

 

Starting with the 2019 harvest, Vineland Growers’ Co-operative Limited will become the exclusive marketer for The Norfolk Fruit Growers’ Association’s fresh apple program.  The agreement makes Vineland Growers’ the most diverse supplier of freshly grown Ontario fruit through its marketing of peaches, nectarines, apricots, cherries, grapes, pears and apples. 

 

“We are extremely excited to see two of the longest operating fruit organizations in Canada working together to better meet the changing demands of our customers,” said Mike Ecker, president, Vineland Growers’ Co-operative Limited. “This is an agreement that just makes sense. The industry is becoming increasingly competitive and the need to create scale within the two businesses will help to service the needs of our growers, packers and customers.” 

 

“The members and staff at The Norfolk Fruit Growers’ Association look forward to this new venture with Vineland Growers’ as an excellent method to continue the service to members and customers as they enter their 113th apple crop,” added Tom O’Neill, general manager, The Norfolk Fruit Growers’ Association.

 

Apples grown and packed by Norfolk Fruit Growers’ Association will continue to be marketed under the Norfolk brand.

 

 

Source: Vineland Growers’ Co-operative Ltd. and Norfolk Fruit Growers’ Association, Feb. 14, 2019 joint news release

If latest news: 
Check if it is latest news (for "Latest News" page)
Publish date: 
Thursday, February 14, 2019

Click to leave a comment

CAPTCHA
For security purposes, please confirm you are not a robot!

RELATED NEWS

United Fresh names best in show virtual exhibit booths

Canadians won two of the six booth awards at the United Fresh LIVE! show. Best Overall Booth was won by greenhouse grower Sunset/Mastronardi Produce Ltd., Kingsville, Ontario. Best FreshMKT Booth was won by Pure Flavor – Pure Hothouse Foods, Inc. Leamington, Ontario. 

Davis Yung champions initiative for frontline workers

Davis Yung, the new chair of the Canadian Produce Marketing Association (CPMA), has hit the ground running, spearheading a new initiative to deliver produce to frontline workers. 500 shopping bags, brimming with produce, recognize their thankless work throughout the pandemic thus far.

Davis Yung to chair 2020-21 CPMA board of directors

Just like the industry itself, Davis Yung brings a dynamic leadership style to the Canadian Produce Marketing Association. Its diverse membership is comprised of every segment of the produce industry supply chain which is responsible for 90 per cent of the fresh fruit and vegetable sales in Canada. 

Virtual New Product Showcase awards announced

The Virtual New Product Showcase honours four product categories: the organic product award, packaging innovation award, best snackable product and best new product award. The Little Potato Company’s Easy Sides won best new product. 

New chair for Ontario Farm Products Marketing Commission

Pork and chicken producer Amy Cronin has been appointed chair of the Ontario Farm Products Marketing Commission for a two-year term.