The greenhouse vegetable category is brimming with innovation, the latest of which are sweet-tasting, chocolate-coloured bell peppers.
“It’s not something you see every day in the produce aisle,” says Jordan Kniaziew, vice president of sales and marketing at Zing! Healthy Foods. “We are trying to turn more people on to this variety to add some Zing! to their meals and snacks.”
The flesh inside is crisper and sweeter than a traditional bell pepper.
“Any pepper that looks so different from your classic bell pepper colours should have a unique taste and flavour profile,” adds Kniaziew. “This pepper doesn’t disappoint. The sweet taste and deep colour are ideal for those adventurous foodies who want to impress their guests with something unexpected.”
The new peppers are grown by Orangeline Farms, an award-winning, boutique grower of specialty greenhouse products. The family-oriented business operates year-round in Leamington, Ontario.
Source: Zing! Healthy Foods May 14, 2018 news release