Building markets for Washington-grown apples is the aim of United States Department of Agriculture’s (USDA) $8.5 million in funding to the Washington Apple Commission. The commission is a promotional organization dedicated to increasing consumer demand, through marketing and promotion in international markets.
Washington’s apple exports have been particularly hard hit by the recent retaliatory tariffs imposed against U.S. agricultural exports. The state exports one-third of its fresh apples, representing 90 per cent of all U.S. apples exported.
Mexico and China, where 40 per cent of the export crop is shipped, have imposed tariffs of 20 and 40 per cent, respectively. India is another large market, threatening a 25 per cent tariff on American-grown apples.
The USDA’s funding to the Washington Apple Commission comes through its Agricultural Trade Promotion Program (ATP). The program has a budget of $200 million, which is being allocated across 57 organizations. ATP is one of three USDA programs aimed at mitigating the effects of trade penalties against U.S. based growers and exporters.
Source: freshplaza.com, Feb. 1, 2019
Washington apple commission, bestapples.com, Feb. 4, 2019