Agrizar, one of Mexico’s largest growers with a production network of more than 8,700 acres, will be growing exclusively for Mastronardi BerryWorld America. Picking has started with blueberries and raspberries.
“I was intrigued by the success of BerryWorld’s proprietary berries in global markets,” says Piero Zarattini, CEO of Agrizar. “But when I witnessed the plants’ durability and yield, and tasted the fruit, I was blown away.”
“We’re excited to expand our long-standing relationship with Agrizar,” says Paul Mastronardi, president and CEO, and the fourth-generation family member to lead Mastronardi Produce. “We’re continually impressed by their operations, facilities, and ability to deliver a fresh, flavourful product. There is massive growth potential for berries in North America, and we look forward to growing together.”
Mastronardi BerryWorld America is a joint venture between Mastronardi Produce Ltd., North America’s leading grower and distributor of greenhouse produce, and the UK-based BerryWorld. The partnership marks the introduction of BerryWorld’s exclusive berry varieties to the North American market, following a record of successful expansions across Europe and into Africa, Asia, and Australia.
Source: Mastronardi Produce October 7, 2019 news release