Sweet potato grower Katie Keddy is one of the farmers featured in a new national campaign to connect consumers to the multi-faceted Canadian food system. The Nova Scotia farmer shares her experience in a short video on the www.itsgoodcanada.ca website.
The campaign was launched in late May by the Canadian Centre for Food Integrity (CCFI), at a time when conversation around food and its availability has dominated media headlines during COVID-19.
It’s Good, Canada aims to connect Canadian consumers to the food system with key messaging that food is safe, available and affordable.
The campaign has three key objectives:
- Begin a conversation with Canadians about food
- Help Canadians better understand Canada’s food system and how the supply chain works.
- Unite Canada’s food system participants –from farmer to forklift driver –and the continual commitment required to deliver quality, safe and affordable food.
“This campaign will initiate a substantial conversation regarding the Canadian food system. We will discuss topics such as jobs, food pricing, science and technology, climate change, exports –topics that are of interest to Canadians,” explains John Jamieson, CEO of the CCFI. “Consumers may be surprised to learn just how many moving parts are involved in the production, processing, packaging, and delivery of food.
Itsgoodcanada.ca was launched as the home base for the campaign and you can find the campaign as well on Facebook, Twitter, Instagram, and LinkedIn using the #ItsGoodCanada hashtag.
Source: Canadian Centre for Food Integrity, May 26, 2020 news release