British Columbians shopping for a bottle of B.C. wine will see a new area recognized for their grape-growing and winemaking on the label - the Cowichan Valley.
The Cowichan Valley is being recognized as a new sub-geographical indication (sub-GI), an official and protected term under B.C. law used to help consumers identify B.C. wines' origins. The Cowichan Valley sub-GI is roughly defined as the area between the Cowichan watershed, the eastern coastline from Mill Bay to Maple Bay and the western area of Cowichan Lake.
"The Cowichan is home to family-owned and operated wineries and grape growers who have been part of the valley for generations," said Lana Popham, BC agriculture minister. "They take pride in the wines they produce and recognizing their hard work, skills and growing reputation on the B.C. and international stage is overdue. They make great wine in the Cowichan from the grapes grown in the valley, and the designation both respects and promotes that."
Defining geographic zones on wine labels connects consumers with the unique geographic area the grapes are grown and the wine is made in, and increases exposure to the region for both wine and tourism businesses.
Wines labelled with geographical indications and/or sub-GIs commit to consumers that the wine was produced with a minimum of 95 per cent of grapes grown from the specified region.
There are nine official geographical indications in the province and five sub-geographical indications. The Cowichan Valley is the first sub-GI outside of the Okanagan and joins the Golden Mile Bench, Naramata Bench, Okanagan Falls and Skaha Bench in the Okanagan Valley.
Source: BC Government July 10, 2020 news release