The United Fresh Convention & Expo which had been planned for April 2021, is moving to June 24-26, 2021 to allow greater flexibility for companies returning to in-person events following the COVID-19 pandemic. The Fresh Produce and Floral Council (FPFC) is moving its meeting alongside.
“As chair of United Fresh, I’ve seen firsthand how collaboration and teamwork have kept our industry moving forward during trying times,” said Michael Muzyk, president of Baldor Specialty Foods. “This collaboration between our associations will strengthen the experience for suppliers and buyers in every segment of the business, and provide a cost-effective way for even those companies most stressed by the pandemic to get back into the game meeting new customers and finding new innovations.”
Convention education, meetings and networking will begin on Thursday, June 24, followed by a two-day expo Friday and Saturday. This schedule provides a convenient way for visitors to come to Los Angeles toward the end of week, enjoy a great expo and entertainment through Saturday evening, then return home in time to start the Monday work week.
United Fresh and FPFC exhibitors will also have multiple options to maximize their year-long B2B marketing, with exhibits and connections on the United Fresh LIVE! 365 platform, sponsorship visibility for online education and networking events, and the ability to host webinars to reach their specific targets in the global produce community.
Source: United Fresh Produce Association August 14, 2020 news release