A historic vote is underway for BC’s apple growers on whether they wish to see an apple marketing commission. BC agriculture minister Lana Popham has given thumbs-up on the proposal. If the vote passes with a majority, then next steps would lie with her ministry in terms of establishing legislation under BC’s Natural Products Marketing Act. 

The proposed commission would operate for a five-year term, setting and enforcing apple grade standards and supporting fair returns depending on grade. Another vote would be held at the end of the pilot.

In briefing materials, a commission would require written contracts between packers and growers. Commercial sellers of BC apples would be licensed. Real-time sales and pricing information would be posted. Another benefit would be marketing and research funding coordinated for the sector. 

The ballot question? “Do you support establishing a commission to regulate and market apples produced in BC for commercial sale?”

Source:  Elevate Consulting July 10, 2025 memo