The World Potato Congress has appointed Krista Shaw as international advisor. A distinguished leader with more than 22 years of leadership experience, Krista has held key roles including Assistant Deputy Minister, executive director, and director in both government and non-governmental organizations. Her extensive background has equipped her with a strong understanding of organizational governance, which she brings to her role alongside a deep passion for agriculture. 

Currently serving as the director of stakeholder relations at the Prince Edward Island Potato Board, Shaw is deeply rooted in the agriculture industry, having grown up around family farm operations and married into Shaw Brothers Farm—PEI's oldest family farm with an impressive 252-year legacy. Her deep understanding of the industry enables her to advocate for potato growers with insight and empathy, as she too experiences the challenges and triumphs faced by farmers on a personal level.

Her academic achievements include a bachelor’s degree and a Master’s degree in Work, Organization, and Leadership, and she is on track to completing the CITP/FIBP designation (Certified International Trade Professional/Fellow of the Institute of British Freight Forwarders).

Her leadership acumen, coupled with her familial connection to agriculture, positions her as a remarkable asset to the World Potato Congress.  “Krista Shaw embodies the dedication, expertise, and vision that the World Potato Congress strives to uphold,” says the president of the World Potato Congress, Peter VanderZaag. “Her energy, leadership, expansion of expertise into international relations, and her professional experience and personal commitment to the agricultural community, will provide support and strengthen the mandate of the WPC and the global potato industry. We are thrilled to welcome her to our team and look forward to the knowledge and passion she will bring to this role.”

Source: World Potato Congress June 19, 2025 news release