The Potato Growers of Alberta (PGA) have launched a highly anticipated video series called: “The Story of Us: Alberta Potato Growers.” Five potato farmers across the province have been filmed. The first series is “The Seed: Where It All Begins.” 

Also to be included is a water video explaining why this precious resource is so important for the success of the potato industry in Alberta and how the most advanced irrigation systems in the world are being utilized.

The Potato Growers of Alberta, a not-for-profit organization, operates on behalf of all the licensed potato producers across the province. It is the voice of growers of processing, seed and table potatoes, advocating for the best interests and successes of their operations.

In 2024, the Board of Directors underwent a new strategic planning session. Two of the set goals were to proactively build and maintain public awareness and trust in

Alberta's potato industry and to cultivate and enhance trust through collaborative and

transparent engagement.

With these goals in mind, the PGA created a series of videos that invites the public into the lives of some of the families producing seed, processing and table potatoes. These

short vignettes bring awareness on the background and history, technology and advancements, community and many challenges they face throughout the year to produce safe, healthy food on sustainable land for the next generation. 

View here:  https://youtu.be/UUfeCmwQMIw  

For more information, contact Terence Hochstein, PGA executive director at

terence@albertapotatoes.ca or 403.382.8382.

Source:   Potato Growers of Alberta March 21, 2025 news release