Pure Flavor’s innovation pipeline is yielding fresh results that are injecting new life into the snacking category.   

The launch of Tiki tomatoes, a vibrant, cosmic-coloured, tropically sweet and juicy cherry tomato and Oronai Sweet Charentais melons are the latest product innovations. Both products were unveiled at the IFPA Global Produce & Floral Show in Anaheim, California, October 19-21. 

“Consumers want innovative products to wow them; size, colour, consistency of availability, and most importantly, flavour – are all core traits of a greenhouse- grown specialty snacking tomato but with our new Tiki Tomatoes, we really have something special that is all of the above and more”, said Matt Mastronardi, executive vice-president. “We continue to strategically invest in R&D to bring items to market that create niche and incremental opportunities to help our retail & foodservice partners grow their business. The flavour profile of the Tiki Tomato checks all the boxes of what a snacking tomato is all about; sweet, bite-sized, versatile, and full of flavour!” said Mastronardi. 

“When we launched our Solara Mini Galia & Alonna canary melons, the next melon in line was already in trial to ensure it could be grown at scale and in a controlled environment,” said Mastronardi.

Oronai Charentais melons, hailing from the Charente region of France, are a beloved heirloom variety. Greenhouse-grown and weighing approximately 850-900gr, Oronai’s are personal in size, round, and feature a finely netted, fragrant skin. Inside, Oronai’s vibrant orange, succulent flesh offers a delectable combination of sweetness and floral notes. These gourmet melons are a prized delicacy for their exceptional flavour and aroma.  

 “As a lifestyle-focused consumer brand, being in tune with consumer trends is key to our brand & product development. Earlier this year, we surveyed thousands of consumers as part of our #LoveForFresh campaign with more than 90 per cent of consumers noting that convenience is the most important factor when looking for a healthy snack option – our new products are dialed right into that”, said Chris Veillon, chief marketing officer.

Source:  Pure Flavor October 17, 2023 news release