In a very creative twist, SUNSET, a Mastronardi Produce brand, is launching the Certified Tommalier campaign this October to celebrate National Tomato Month. The campaign takes a playful approach to educate consumers about tomato flavour the way sommeliers educate about wine.

A Tommalier is a tomato sommelier: a tomato expert who can taste and distinguish between tomatoes, understands flavour nuances, and selects the best tomato to complement any dish. The premise is that tomatoes vary in flavour as much as wine does, each with its own sweetness, acidity, and crunch. SUNSET Certified Tommaliers will receive a commemorative certificate for their enthusiasm, which is either very silly or long overdue, depending how much you care about tomatoes.

The social first campaign will invite key influencers to work through a guided tomato flight, investigate flavour pairings, and share their expertise with others online and offline. The flight features the SUNSET BOMBS family, including Flavor Bombs, Honey Bombs, Lolli Bombs, and Sugar Bombs, alongside the new SUNSET Tomato Branch.

Supported by PR initiatives, creator partnerships, in-person activations, and retailer promotions, the campaign will run throughout October 2026 launching with an Instagram miniseries talking all things tomato and hosted by Milla Mastronardi. Consumers are encouraged to follow along at home and try the SUNSET tomato flight with friends and family. Enjoyable for all ages, the Tommalier experience serves as a fun celebration of tomato flavour. Certification is open to anyone who follows along on social media throughout the month.

“We've built the SUNSET tomato lineup by delivering flavour and freshness consistently,” said Paul Mastronardi, president and CEO at Mastronardi Produce. "What we haven't done is give consumers the language to talk about it. That's what a Tommalier learns, and we think it changes how shoppers look at and select tomatoes." 

Mastronardi started building its fall program around the National Tomato month occasion last year with a national campaign for the 30th anniversary of Campari brand tomatoes. 

Source:  Sunset October 1, 2026 news release