The journey from commodities to brands is traced by the chief marketing officer, a 15-year veteran of the greenhouse industry. The branding of greenhouse vegetables has reached such sophistication that a kitchen was built inside the new marketing quarters of the Leamington, Ontario operation. It serves as the hub for creating recipes and content for an omni-channel universe.

The Grower is 'Digging Deeper' into the September cover story and speaking with Chris Veillon about the strategy behind marketing Pure Flavor produce.

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