In the Category of Industry Supplier, Canadian greenhouse fruit and vegetable company Pure Flavor won the Gold Plate Award for its ‘Eat Well Together to Be Well Together’ campaign that supported FMI’s National Family Meals Month in September.

“The recipients of the 2022 Gold Plate Awards represent a collective industry effort to help families stay strong with family meals,” said FMI president and CEO Leslie Sarasin.

“I’m particularlyproud of the programs that went the extra mile to connect the importance of family meals, however one defines family, to mental health. Through creative messages, in-store promotion and innovative employee engagement, the passion for the Family Meals Movement is just one way our industry stands out.” 

Pure Flavor’s ‘Eat Well Together to Be Well Together’ campaign was strategically designed to bring awareness to the importance of family meals, both physically and mentally, by encouragingmeal prep, familyinteraction, and the consumptio of fruits and vegetables. Each week, the greenhouse fruit and vegetable brand promoted new recipes, tips, and family meal facts, along with engaging three different targeted audiences in surveys, giveaways, and partnership interaction. 

 “Our omni-channel approach to connect with consumers with our ‘Eat Well Together to Be Well Together’ campaign ensured that we connected with the right people on the right channel at the righttime with the right message. The promotion of National Family Meals Month was right in our wheelhouse as a brand since our year-round promotional strategies are focused on just that, families!”, commented Chris Veillon, chief marketing officer. Pure Flavor created a dedicated website to support the campaign: https://www.pure-flavor.com/fueling-healthy-families/ 

 Source:  Pure Flavor December 16, 2022 news release