Courchesne Larose Group, a leader in the Canadian fresh fruit and vegetable industry, has entered into an agreement to partner with Veg-Pak Produce Ltd., a leading Ontario-based value-added wholesaler processor of fresh produce.

Partnering with Veg-Pak marks a pivotal strategic opportunity for Courchesne Larose to establish itself as a major player in Canada’s two largest markets. By launching its first physical operation in Ontario, the company will enhance its capacity to effectively and comprehensively serve customers in that province, as well as all major national retailers.

Veg-Pak will operate as an independent business division within the Courchesne Larose Group collaborating where beneficial to better serve their customers. Veg-Pak will retain its corporate name and branding, and its headquarters will remain in Etobicoke.

“There is a strong strategic and cultural fit between Courchesne Larose and Veg-Pak,” remarked Michael Aucoin, CEO of Courchesne Larose. “Both are multi-generational, family-owned businesses with rich histories, entrepreneurial cultures, and a shared commitment to customer service, produce quality, and leveraging operational excellence to drive growth.

“We are delighted to welcome the Veg-Pak team to the Courchesne Larose family,” added Mr. Aucoin. “Both companies prioritize their employees, customers and stakeholders, recognizing them as the cornerstone of our success.”

"Veg-Pak is a wonderful addition to Courchesne Larose," said Alain Routhier, president Courchesne Larose Ltd. "Our success is built on the strength of our team. Courchesne Larose Group is essentially an extended family where everyone contributes. This acquisition testament to our commitment to extending that family and continuing our legacy of excellence.

Leadership at Veg-Pak will remain unchanged, with Rick Carnevale and Dan Carnevale continuing in their roles, ensuring continuity and stability in Veg-Pak’s operations.

Source: Courchesne Larose September 17, 2024 news release