As EarthFresh continues its rapid expansion across North America, the company has announced a series of strategic appointments within its ranks. These changes align teams and operations following the recent acquisition of Mountain King and in preparation for the company's next chapter of growth.

"As we continue to grow, it is essential to empower our team members who have demonstrated dedication and skill. These appointments not only acknowledge their contributions, but also strengthen our foundation for future growth, " said Tom Hughes, president.

The new appointments include:

•  
• -  Dan Martin will extend his role and has been appointed to chief operating officer, executive vice president
•  
• -  Andrew George has been appointed chief sales and procurement officer
•  
• -  Derrick Rayner has been appointed senior vice president of grower relations & business development
•  
• -  Alex Paladino has been appointed to the role of vice president of operations, Canada and process improvement in Canada and U.S.
•  
• -  Jason Graves has joined EarthFresh as vice president of human resources, based in Houston, TX, effective April 14, 2025
•  
• -  Jessica Anderson has been appointed to vice president of marketing & innovation for Canada and the U.S.
•  
• -  John Pope has been appointed the position of vice president of sales, U.S.
•  
• -  Kevin Sorichetti has been appointed vice president of key accounts & business development
•  
• -  Pedro Lopez has been appointed to vice president of operations, U.S.
•  
• -  JD Layton has been appointed director of procurement, U.S.
•  
• -  Bryan McNamara has been appointed director of procurement, Canada.
•  
• -  Gretel Herranz has been appointed inside sales director

Since 1963, EarthFresh has been an international leader in the produce industry, with operations in both the U.S and Canada. It provides the foodservice and retail industries with a wide selection of conventional and organic potato varieties ideal for frying, baking, mashing, boiling, and roasting.

Source:  Earthfresh April 17, 2025 news release