The A.M.A. Strawberry Growing System is a professional-grade gutter system built for small-scale production. Developed in partnership with Growtec, it is a first-of-its-kind solution for growers looking to enter the strawberry market or extend their berry growing season by moving from field to tunnel. 

“Now more than ever, Canadians want locally-grown strawberries year-round,” says Shawn Mallen, manager of hydroponics and berries at A.M.A. Horticulture. “Large Canadian greenhouse operations have risen to the challenge, growing berries in controlled environments and getting them onto grocery store shelves across the country. But until now, only large-scale production systems were available for growers, creating a barrier to entry.”

This is a scaled-down version of the same gutter system used in many 40-acre greenhouses. Smaller growers can get started at their own pace and budget. 

The A.M.A. Strawberry Growing System is a do-it-yourself, tabletop gutter system that comes complete with gutters, brackets, drainage, truss support and more. Available in 92-inch segments, growers can choose how big or small they want to start and add as they go. The system is designed to spec, assembled by growers on site and can be shipped across North America. 

Growtec and A.M.A. Horticulture are established leaders in North America’s berry market. For decades, A.M.A. has delivered quality containers, substrates and other solutions to push the boundaries of berry growing, with many innovations coming from partners in Europe, including BVB Substrates and Bato Plastics. 

“We make a point of visiting Europe and specifically the Netherlands, every year to learn what they are doing better,” says Mallen.  

Most recently, he presented at the 2025 joint meeting of the North American Strawberry Growers’ Association and North American Raspberry and Blueberry Association in Hawaii. 

Source:  A.M.A. Horticulture February 17, 2025 news release