The BC Blueberry Council has announced that Anju Gill is now serving as executive director of the 700-member association.  Her 12 years of experience in government and public relations along with education uniquely position her in supporting the diverse growing needs of the highbush blueberry industry.  She has a BA in Social Cultural and Media & Communication Studies and MA in Political Science.

 In her past positions, she worked closely with diverse stakeholders and all levels of government on public policy matters. This included assessing the needs of constituents and operationalizing public policy.  In addition, as a community relations organizer for a national political party, she established committees and working groups to engage and address issues that impact diverse groups. This meant strategically working with community activists, government officials and political operatives for desirable outcomes. Through these experiences she attained the knowledge and skills to identify issues while addressing them through streamlined administration and implementation.

In her current position, Anju is applying her background and skills to enhance  established programs and seek new opportunities, especially in the area of grower support and market access. With global growth of the highbush blueberry industry comes challenges of competition and effective chain management. To address these challenges, Anju’s vision is to provide enhanced grower support for optimal growth and gaining a competitive edge not only domestically but internationally.