The B.C. Cherry Association (BCCA) is planning the second annual Canadian Cherry Month, from July 15 to August 15, 2024. This year's celebration promises exceptional quality cherries, with surviving crops expected to deliver outstanding flavour and juiciness.

“While January's record cold temperatures certainly impacted some orchards, the full extent of the damage is still being assessed and we will only know the true potential of this crop after we get through blossom in the next few weeks,” says Sukhpaul Bal, president BCCA. “Despite these challenges, we're confident that the trees that do produce fruit will yield exceptional cherries this summer.”

The BCCA emphasizes the importance of supporting Canadian farmers, particularly in light of recent difficulties faced by western producers due to extreme weather events and wildfires.

This Canadian Cherry Month, the BCCA encourages:

-  Grocery Retailers: Showcase Canadian cherries prominently in-store, through advertising, and in promotional campaigns.

-  Consumers: Make a conscious choice to buy Canadian cherries, support local agriculture, and enjoy the anticipated superb quality this season.

-  Canadians Nationwide: Celebrate Canadian Cherry Month by sharing the love for these delicious fruits with family and friends. Encourage everyone to support Canadian agriculture by buying local, buying Canadian.

“Canadian Cherry Month is a fantastic opportunity to celebrate the hard work of our cherry growers and the potential for an outstanding cherry season,” concludes Bal. “By working together, we can ensure a successful season and further elevate the reputation of B.C. cherries.”

Visit www.canadiancherrymonth.com

Source:  BC Cherry Association April 23, 2024 news release