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August 10, 2023

The Ontario Produce Marketing Association is partnering with Numerator, a data and tech company reinventing the market research industry with first-party, consumer-sourced data to provide quarterly consumer insights and trends in Ontario shopper behaviour by retail channel and category. Here are some key research findings from the May to July 2023 Ontario Produce Shopper Snapshot:


·       Consumer financial concern remains high and 58% of consumers rate their level of concern for the economy as 8/10 or higher.


·       69% of Canadian shoppers say rising gas prices are impacting their ability to afford other things.


·       In Q2 2023, the average Ontario household made 24.1 trips for produce and spent $280 on produce.


·       The number of households buying produce in the discount grocery channel increased by 0.3 PT. However, spending per trip decreased by 7.4%.


·       17.9% fewer households bought salad kits in Q2 2023 vs Q2 YAGO. However, those who did purchase spent 4.7% more on salad kits.


·       14% fewer households purchased fresh grapes in Q2 2023 vs Q2 YAGO. However, those who purchased spent 15% more on fresh grapes per trip.


·       65% of Canadian consumers expect the economy will worsen in the next few months and 75% of Canadian consumers think inflation will increase in the next few months.



For the full report, link here:



Source:  Ontario Produce Marketing Association August 8, 2023 news release


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Submitted by Karen Davidson on 10 August 2023