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George Pitsikoulis
George Pitsikoulis
May 21, 2024

The Canadian Produce Marketing Association (CPMA) announces that George Pitsikoulis was appointed 2024-2025 CPMA chair during the Board Meeting held concurrently with the 2024 CPMA Convention and Trade Show in Vancouver.


Pitsikoulis brings to this role comprehensive knowledge and experience having worked in the industry for more thanfour decades. Currently president and CEO of Canadawide Fruit Wholesalers Inc., a role he has held since the early2000s, he is also greatly involved in the produce industry and community initiatives. He has served on several boards including the Fruit and Vegetable Dispute Resolution Corporation, the Québec Produce MarketingAssociation, and CPMA where he is still a member of its Executive, Marketing and Food Safety Committees.


During his term as CPMA chair, George will focus on strengthening international trade relationships, promoting sustainability, and addressing the key challenges that significantly impact the produce industry.


“I am honoured to have the opportunity to serve as CPMA’s 2024-2025 Chair,” says George Pitsikoulis. “With the Association’s 100th anniversary coming up next year, this significant milestone makes my term as CPMA chair evenmore special. I’m looking forward to working with CPMA and its stakeholders to foster a dynamic marketplace wheremembers thrive through market expansion, sustainable practices, and technology adoption.”


In his role as chair, George will be supported by the Executive Committee which consists of:








George Pitsikoulis

CanadawideFruit Wholesalers Inc.


Past Chair

Colin Chapdelaine

Star Group / WholeLeaf Ltd.


1st Vice-Chair

Steve Bamford

Fresh Advancements


2nd Vice-Chair

David Dube

Krown Produce


Executive Committee Member

Steve Boulianne

Metro Richelieu Inc.


Executive Committee Member


Costco Wholesale Canada



The complete CPMA Board of Directors listing can be found here.



Source:  Canadian Produce Marketing Association May 21, 2024 news release



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Submitted by Karen Davidson on 21 May 2024