Gowan Canada is partnering with Geco Strategic Weed Management to help Canadian growers take a strategic approach to weed control through data-driven prediction and planning.

Geco’s technology uses data and AI to map where weeds have been over the past five years and predict where patches are likely to emerge next season. These insights allow farms and ag retailers to plan ahead and target actions in the most challenging areas.

“Our technology enables the question: if you could know where your most problematic patches are and where they are spreading to, what could you do differently? That’s what our technology makes possible,” said Greg Stewart, CEO of Geco. “Many of our farms are already using our prescriptions along with Gowan products, so this collaboration is a natural next step.”

“We are piloting our technology in potatoes for 2026,” he adds. 

After working with more than 150 farms, Geco heard from many growers who wanted help managing problem weed areas over multiple seasons to get them under control. In response, Geco is introducing a new multi-year program that provides a three-season subscription, continually identifies fields with persistent or spreading weed problems, and guides integrated weed management planning.

Through the Geco–Gowan promotion, growers who participate via Gowan receive an additional field of predictive weed mapping at no extra cost. The maps help growers and retailers identify where Gowan’s proven herbicides, such as Edge and Avadex, can deliver the highest impact, and are coordinated with other practices such as variable-rate seeding and in-season spray programs.

These maps strengthen discussions between growers and retailers by providing a shared view of field conditions and a clearer basis for weed control decisions.

“Gowan is committed to providing growers and retailers with effective tools for long-term weed resistance management,” said Ralph Tessman, country manager for Gowan Canada. “By combining Geco’s historical and predictive maps growers can strategically apply our soil-applied herbicides.  This information makes attacking problem areas a possibility and can allow growers to make a real difference in depleting weed seedbanks and recovering productivity in their fields.”

The Geco–Gowan program is being introduced across Western Canada as a model for how predictive agronomy, leading chemistry, and multi-season planning can work together to help farms plan control strategies and protect yield potential.

Interested growers and ag retailers can reach a Gowan rep at (https://ca.gowanco.com/contact-us), or Geco at greg.stewart@geco-ag.com

Source: Gowan October 24, 2025 news release